Senior Minister and Minister of Public Works and Transport, H. E. Sun Chanthol, and Cyril Sayag, Director of the Asia Pacific International Wine and Spirits Alliance (APIWSA) signed an MoU that aims to support an extensive year long safe driving education initiative in 2017.
Featuring celebrities playing real life reenactments, this campaign will reach out into high schools, entertainment and restaurant venues, as well as through an extensive year long schedule of TVC spots.
According to NRSC statistics, Cambodia suffered a staggering 4,519 reported road accidents and 13,649 casualties in 2015.
“There are too many road fatalities in Cambodia largely due to a lack of educating the public and we need to cooperate with all stakeholders in media, the entertainment industry, the private sector and our development partners to reduce the number of casualties in the Kingdom”, said H.E. Sun Chanthol during a ceremony to sign the MoU. “These figures have a huge impact on the livelihoods of tens of thousands of families. We are deeply concerned about this and are doing our utmost to reduce the number of accidents that cause injury and fatalities in our country as fast as possible”.
During the ceremony, an action plan was presented detailing the initiatives that form part of the 2017 National Road Safety Campaign.
These advertising spots, which are being aired by national television networks that are generously donating the airtime will rotate throughout a 12-months period and cover different themes on road safety.
There will also be a driver safety awareness campaign, utilizing Tuk-Tuk signage, high-school programs with theatre performances, posters in restaurants and entertainment outlets, print advertisements, billboards and a social media campaign.
The overall campaign is supported by some of Cambodia’s most re-known stars from the entertainment industry donating their time to act and feature in the TV spots and promotional materials.
“We are grateful to be given the chance to support the Cambodian people through this initiative with the Ministry of Public Works and Transport and the National Road Safety Committee,” said Cyril Sayag from APIWSA. “The corporate private sector has a responsibility to give back to society by educating the public about how to drink responsibly, and we are glad to be a part of the overall campaign to reduce traffic fatalities”.
The ceremony was also attended by a delegation from the National Road Safety Committee, senior officials from the MPWT and private sector donors.