•Name of the client : The Asia Pacific International Wine and Spirits Alliance
•Industry : Business Associations
•Client’s brief/Problem : APIWSA develops and supports a National Road Safety campaign in close cooperation with key Cambodian ministries and organizations.
•Brains Answer : Strategy development with APIWSA team, creative design and TVC development in cooperation with a wide range of stakeholders.
Social media promotion and ongoing cooperations with local organizations.
•Results : A survey by the ministry of social affairs on the impact of the campaign found that almost ¾ of the surveyed population are aware of the
Stay Safe Drink Wise campaign