•Name of the client : The Asia Pacific International Wine and Spirits Alliance

•Industry : Business Associations

•Client’s brief/Problem : APIWSA develops and supports a National Road Safety campaign in close cooperation with key Cambodian ministries and organizations.

•Brains Answer : Strategy development with APIWSA team, creative design and TVC development in cooperation with a wide range of stakeholders.

Social media promotion and ongoing cooperations with local organizations.

•Results : A survey by the ministry of social affairs on the impact of the campaign found that almost ¾ of the surveyed population are aware of the

Stay Safe Drink Wise campaign