Dumex

Dumex is part of Groupe Danone, a Fortune 500 company and one of the most successful healthy food companies in the world.

Danone is an international company present on all 5 continents. The group holds top positions in healthy food through four businesses: Fresh Dairy Products, Baby Nutrition, Bottled Water, and Medical Nutrition. Its mission is to bring health through food to as many people as possible.

Challenges:

We took Dumex as a client in a very crucial time. The goal for Dumex was to launch distinct brands; Aptamil and Dumex who would become Dugro.

Besides giving quality content and create a steady growth of the fan base, we were asked to migrate part of the existing Dumex community to the new page Aptamil, which was more dedicated to a middle upper class.

 

Photobank:

In addition to our work online for Dumex we also created the first Cambodian Dugro and Aptamil photo bank, more than 100 pictures to be used for their publications.

Results:

We succeeded in our mission and within 6 months we created a strong fan base for Aptamil. We also reached our KPI’s in fan base for Dumex, and launched with success the rebranding of Dumex to Dugro.

Comments

comments