Dumex is part of Groupe Danone, a Fortune 500 company and one of the most successful healthy food companies in the world.
Danone is an international company present on all 5 continents. The group holds top positions in healthy food through four businesses: Fresh Dairy Products, Baby Nutrition, Bottled Water, and Medical Nutrition. Its mission is to bring health through food to as many people as possible.
We took Dumex as a client in a very crucial time. The goal for Dumex was to launch distinct brands; Aptamil and Dumex who would become Dugro.
Besides giving quality content and create a steady growth of the fan base, we were asked to migrate part of the existing Dumex community to the new page Aptamil, which was more dedicated to a middle upper class.
In addition to our work online for Dumex we also created the first Cambodian Dugro and Aptamil photo bank, more than 100 pictures to be used for their publications.
We succeeded in our mission and within 6 months we created a strong fan base for Aptamil. We also reached our KPI’s in fan base for Dumex, and launched with success the rebranding of Dumex to Dugro.