Grab

Industry : Ride-hailing apps

Client’s brief/Problem : To launch services in Cambodia, to develop and implement a pr strategy and to have a media agency available that has strong, well-curated contacts to local media.

Brains Answer : The media launch of Grab in Cambodia took place in a highly visible location in attendance of the Minister of Public Works and Transport.

Results : Over 100 media professionals attended the event, resulting on more than 40 media stories on Grab, its program in Cambodia and its partnerships with the Cambodian government.

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