Krispy Kreme is an American-style doughnuts company and coffeehouse chain operated by Express Food Group Co., LTD. Krispy Kreme has become one of the most beloved doughnut and coffee franchises on the market with worldwide brand recognition.
Krispy Kreme launched their first store in Cambodia in 2016. We created a buzz around the brand to make sure a huge crowd of 600 people would line up for the successful store opening.
We build up a fan base of 65,000 fans within 3 months by creating engaging and original content for the brand–achieving the highest growth of any Krispy Kreme Facebook page worldwide. Individual posts achieved more than 12,000 reactions, 2,000 shares, 10,000 comments and a reach of 100,000.