• Name of the client : German Business Group in Cambodia (ADW)
• Industry : Business Associations
• Client’s brief/Problem : To let Brains organize an Oktoberfest in Cambodia as close to the German original as possible that attracts as many affluent Cambodians and expatriates as possible.
• Brains Answer : We fly in an original Bavarian band, confirm sponsor- and partnerships, develop a digital and print marketing strategy with a strong social media component, set up beer and food pricing and entrance policies and arrange the whole event over two days with a team of 50 support staffs.
• Results : A huge success. Over 1200 pax attended the event every day. The event was labeled a huge success by the German Business Group, and Brains continues to manage the event in 2018 / 2019