Bloom – Live Wise Healthy Life Behaviour Change Campaign

Brains is always on the lookout for projects that can have a positive impact on society and help people and their communities. So, when USAID came with a new project aimed at promoting healthy lifestyles as a way to combat non-communicable diseases, the team knew it was a perfect fit. Responsible for designing, branding, and activating the campaign, Brains was able to flex its creative muscles as a 360 marketing firm. Video production, KOL influencer messages, and targeted social media posts were all successfully employed to drive the social change at the heart of Bloom.