DrinkSafe4KH – Joined Actions for Road Safety in Cambodia

Influencing social behaviour is a complex challenge, so when looking for an agency to spearhead efforts to advocate for responsible alcohol use in Cambodia, the Asia Pacific International Wine and Spirits Alliance turned to Brains Communication. Living up to the title of full-service media agency, Brains Communications developed a comprehensive campaign strategy, created design elements and produced compelling videos for target audiences. Outdoor advertisements, digital and BTL media management and live launch events proved successful, with a Ministry of Social Affairs survey showing that nearly ¾ of Cambodians are now aware of the “Stay Safe, Drink Wise” campaign.